Social media is one of the most attractive places for individuals, brands, and businesses to focus their marketing efforts today. With more than 2 billion users on Facebook, and another billion-plus on other networks like Twitter, LinkedIn, Pinterest, Instagram, there are just too many opportunities to not take advantage of.
With this in mind, it’s additionally a really competitive area. While there’s already more than a billion active websites on the internet these days making content, just imagine how many tweets, updates, photo uploads, and everything in between take place every second.
What this means is that every person and brand that wants to build a social following needs to know how to approach their content creation, marketing efforts, and engagement in the best way possible. Let’s look at some of the best methods out there.
Make Your Brand Flow With Your Social Profiles
One of the foremost vital things a company can do when they decide to create a presence on social media, is putting in the time and effort to make sure their social profile looks like their main web site and represents the same colours and logo designs of their brand.
Platforms like Twitter and Facebook provide options to change background colours, upload a profile image or logo, and also create a custom cover or background image.
When trying to build a brand or business online, it’s important to make sure your branding always looks the same. While you might think it’s easy and obvious for someone to tell the difference between a website and social media, just think about how many websites and social profiles your audience and customers are likely to be exposed to on a daily basis.
This is a simple yet effective implementation that every brand should use.
Have A Social Following That Grows Daily
When looking at your social following, it can be quite intimidating to see you starting off with that big ‘0’, but don’t worry — this will slowly increase over time. This is something every social user needs to go through, but there are also many ways to increase your following and reach on a daily basis.
By actively blogging and updating your social accounts with new statuses and shareable content that’s relevant to your audience are a couple of the most effective ways for increasing your following count.
Additionally, if you are sharing valuable content, your audience may also share it. Once this happens, you will start to see an increase in social followers, which could then turn into a successful social campaign and continually bring in new users as others continue to share it with their audiences.
Quality Over Quantity
There’s often a misconception that having a large number of followers on social media equates to a successful campaign. In fact, if you have many followers and little to no engagement on your posts, platforms like Facebook will see that as a negative and your organic reach will dramatically decline.
Quality over quantity is more important, and we all know that Twitter and Facebook and other social platforms are loaded with fake bought accounts which provide no value at all. Sites like TwitterCounter make the process of tracking followers and unfollowers more visual. Be sure to plug your social profile into their site and see how your charts look.
Create Unique and Shareable Content
As referenced in the previous point, shareable content is an excellent way to not only create content for your brand to provide value to your audience, but it’s also great for increasing social activity and engagement among your followers.
We are now in a world where visual and audio content is king. With attention spans now at just 3 seconds and social media blasting everyone with thousands of updates daily, it’s important to make sure that your content is getting noticed and shared in the process.
A perfect example of this would be to create an infographic which you can host on your site, but you can also promote through social media. When promoting an infographic through social media, be sure to make a custom thumbnail, screenshot or graphic of it which highlights the best parts. This will allow your audience to see the best elements of it through social media and hopefully, click on it to end up on your site.
Social Media is a Winning Strategy
We all know that there are billions of users on social media, and thousands of companies have mastered the art of building a business around this audience. If you are still struggling to find success with social media, it’s simply a matter of going back to the drawing board and looking at what you currently have in place. Your audience is following you for a reason, now reflect back and see what type of value you can provide to them.
If you are struggling to get your social media marketing strategy off the ground, at Webhound Media we have social media management packaegs to suit businesses of all sizes and budgets.
Or you can book a free 30-minute consulation with one of our social media marking experts to discuss ways you can improve your presence on social media.