Website Design Case Study
Specimen Fishing UK
Project Technologies Used
Specimen Fishing UK commissioned us to bring a new lease of life to their existing e-commerce website with a design and development overhaul focusing on user experience and increased shopping cart conversions along with brand identity.
Communicating ease of accessibility, with a corporate yet still inviting feel, were paramount in their vision for their brand and online presence.
We designed a clean style based on a bespoke e-commerce, news & information website resulting in a more natural viewing experience for users. Green and grey work well as colour combinations that provide a clean and modern look which matches the company brand.
We used green for call-to-actions and button where we needed to grab users attention.
We prepared a user journey with wireframes, focusing on user experience and with the goal of both shopping cart conversions and easy to find information. This user journey was intended to display the content effectively so potential customers would feel confident in the brand SFUK.
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