If there is one thing that the COVID-19 pandemic has taught us, it’s that a lot of businesses can fully operate online. While it may be a tricky transition for those who aren’t digital savvy, it is well worth the hassle. In today’s article, we will share with you the top benefits of moving your business online during this pandemic.
⦁ Attract more customers
Since people are trying to avoid as much physical contact as they can, they are moving their buying online. As such, customers are more inclined to buy from you if you have an online store and presence.
With many people even working from home full time, it is difficult to convince someone to leave the comfort of their home just to come to your store. Having an online store also lets you access customers from all over the world, significantly increasing your reach.
⦁ Startup costs are cheaper for new businesses
If you have just launched your business, starting online is a low-risk way to go. By eliminating the operational costs accrued by setting up a physical store, going online makes things easier for new business owners.
Also, they can save the money they would have spent on rent or staff salaries to invest in other company needs. While going online also has some costs of its own, it is way cheaper than a traditional brick and mortar store.
⦁ Maximize on social media
Another benefit of moving your business online is that you get to capitalize on social media traffic. When you have an eCommerce site, it is easy to market your products on social media and leverage that to drive sales.
Having a strong social media presence lets people know more about you and your brand, making them feel more connected to you and therefore more willing to buy your products. Also, social media allows you to build a reputation by letting previous clients post reviews and give testimonials.
This can be a better way to spread the word about your brand than word of mouth. Ultimately, it is an efficient way to get new clients and retain old ones.
⦁ Provide 24/7 service
While traditional stores have standard open and closed times, the internet never sleeps. As such, moving online lets customers access your products day and night and make orders even as you sleep.
Even if you do have a physical store, you can get inquiries and orders overnight and deal with them the next day. This can substantially drive sales and revenue.
⦁ You can work from anywhere
One of the greatest appeals of moving your business online is that you can work from anywhere, giving you a lot of flexibility. Amid the COVID-19 pandemic, this is a good option to have. This would be a good time to even branch out and create sister brands, all from the comfort of your home.
⦁ Improved customer support
When it comes to customer support, the internet provides so many ways to improve. You can have video instructions, a FAQ page, and even product spec sheets. Moreover, by using online forms and emails, you can easily receive feedback from your customers and build a sustainable relationship with them.