8 Reasons to Invest in SEO

Do you have a website, and you are wondering if SEO and link building are worth investing in? Well, the answer to that question is yes! 

SEO and link building are worth investing in, and this post will be showing you the reasons why.

Before we proceed, we need to ask.

What is SEO? 

SEO is an acronym for Search Engine Optimization, which is simply optimizing your website or blog posts for search engines. On the other hand, SEO is the procedure of increasing web page visibility on search engines in order to increase web traffic.

Besides, SEO is necessary for organic traffic i.e., traffic from search engines. It is a broad area that involves a lot of practice and tactics. 

SEO involves modifying the contents of web pages and including targeted keywords. 

When such keywords are queried in any search engine, the web pages show up in the Search Engine Results Page (i.e. SERP). Nevertheless, there are two significant types of SEO, which are on-page and off-page SEO. 

What is Link building?

Link building is a procedure whereby other websites link to your website. It is an SEO tactic and works just like a referral. A link is placed on another website, and when the site visitors click on it, they get directed to your website. These links on other sites that direct visitors to your site are called backlinks. 

What happens to these links is that they get noticed by search engines, and then they are crawled. 

Nevertheless, link building is not a very easy procedure; it takes time and a lot of work if you want to build quality backlinks. When building links, it is essential to target high-ranked websites as they provide quality backlinks. 

Let’s take a look at some of the reasons why you must invest in SEO & link building:

1. Boosts Ranking 

If you want your web pages to rank higher on SERPs, you need to focus on SEO as well as link building. For your website to gain prominence on search engines, it certainly needs to be search engine optimized while relying on link building for search engine ranking.

Search engine optimization helps your web pages meet the algorithm of search engines. These make the search engines understand your content and rank it accordingly. 

Even if your site is new, launching a good SEO and link building campaign will help it rank without hassles. The market is flooded with tools making SEO & link building campaigns easier

2. Boosts Traffic 

SEO and link building are known to be an effective means of increasing site traffic. For instance, Google is the number one search engine in the world. About 76,000 searches are carried out per second on Google. That is about 4.5 million searches in a minute and about 6.5 billion searches in a day.

On the other hand, if your website is optimized to provide thousands of results for search queries (or keywords) from Google, then you are guaranteed an endless source of web traffic every day.

This indicates the necessity to optimize your web pages or blog posts for search engine traffic. A good SEO tactic can triple your site visitors in no time. 

3. Increase Brand Visibility 

SEO and link building can help you build your brand and make it more visible to your target customers/audience. The reason is that making your website search engine optimized improves the user experience (UX). 

SEO strategies like fast loading time, responsive web design, etc. gives your site visitors a better impression of your brand. This helps to convert these visitors to customers; hence, they will keep coming back as they now recognize your brand. 

4. Increase Sales

If you run an e-commerce or a service-based website, SEO and link building can help to increase your sales. This is very practical as more traffic means more visitors and more visitors means more sales. 

According to research by Databox, 70 percent of digital marketers believe that SEO generates more sales than PPC. If you want to make more cash out of your business, building links and optimizing your website for the search engines is one road to follow.

5. Long-Lasting Results 

Unlike PPC adverts where you stop getting traffic immediately you stop paying for advertisement, this is not the same for SEO and link building. 

When your website is search engine optimized, it produces long-lasting results. This is because SEO and link building gives you organic traffic in the long-run. 

If your site ranks on Google for a particular keyword or keywords; it is likely to stay there for a very long time. That way, you continue to get traffic and get your brand exposed. 

Not to mention, if you target long-tail keywords around your ranking keywords, this will turn your website to an authority website around the niche.

6. Low Cost

It does not cost much to invest in SEO and build backlinks. If you can do it yourself, you won’t have to spend any money. You will only spend if you opt for SEO experts and agencies to do the work for you.

SEO and link building can help boost ranking, boost traffic, increase brand visibility without costing you much. 

According to Ahrefs, 25 percent of SEO services cost up to $150 which is inexpensive when compared to Pay-Per-Click (PPC) advertising.

7. Build Relationships 

As other sites link to your site, it creates a relationship between you and other brands. This is important for outreach marketing as it allows you to connect with top influencers in your niche. 

Besides that, maintaining a good relationship with other websites in your niche makes your site trusted. 

For instance, if you own a news site and BBC links to you, then you can be assured of an influx of site visitors emanating from the trusted source – BBC. 

8. Increase Domain Authority

Your domain authority (DA) indicates how valuable your domain name is against other websites on the World Wide Web (WWW). It is one way of rating how important a website is. 

For your site to have high domain authority, you need tons of backlinks from other websites with 40 DA and upwards.

Also, if your websites have high domain authority, it will be trusted by search engines and get indexed faster. Also, it will lower the Alexa ranking, which can attract advertisers. 

A Final Thought

SEO and link building are two essential tactics that will ensure that your website gains prominence and build authority on the web. 

Besides that, SEO and link building can positively affect your website or online business. Therefore, you should invest in SEO and link building to ensure that you achieve your website goals.


Tulip Turner – 

Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connection.

Twitter – @snewscmss

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