We all understand how fast search engines like Google are, once a user performs a search, the results are virtually instantaneous, what’s additionally nice is, if your website is prime of the pile. Then, if the user clicks through to your website and their speedy search progress slows down dramatically once incoming on your website, then you have got major problems. This is why it’s vitally important to focus on improving website page speed before launching your new website.

Studies show that a 1 second delay in page load time may result in up to eleventh fewer page views, and a 7% loss in conversions, with 40% of individuals abandoning the website if it takes longer than 3 seconds to load. Additionally, this page loading speed is one amongst several factors that have an effect on the SEO rankings of your website.

Here’s Four prime tips for improving website page speed.

1. Image Optimisation

Often the larger the image, the longer it takes for a browser to transfer the data and load it, after we talk about massive, we do not essentially mean the peak and dimension of a picture, we tend to are talking filesize. there’s no general rule on the dimensions of your pictures however if you have got downloaded a picture from a stock photograph website or from your camera it’s probably they’ll be huge in size. a good tool for seeing however massive the photographs are on your website is by going over to and golf shot your website in there to own a glance.

Consider using a tool like to compress your pictures and so transfer them back to your website.

2. Insert Javascript Below The Fold

The majority of websites use Javascript nowadays, either JQuery, plugins or Google Maps. The only Javascript that should be in the head content of the page are those that are needed to initially load the page, all other scripts should be placed before the closing tag. an alternate method is by the use of async or defer attributes however this is often a bit too technical for this post. Speak to us at Simon for more information on how to achieve this.

3. Minimize Stylesheets and Javascripts

A great way to help speed up your website is to minify the code that’s used to display it. Minify? What’s minify?
Minify is a term that means to remove any unnecessary characters including whitespace that are not required for the code to execute. Minifying your code speeds up your page loading. There are a number of online tools which will do this for you, one such tool we recommend is

4. Compress Web Pages

If your website is filled with high-quality imagery then the page file size will grow, essentially slowing down the page speed (time it takes to load). Thus the same as optimising images, you’ll be able to additionally compress your actual website pages with gzip compression. This is often a setting available on your web hosting panel. If a bit too technical for you then your web design agency should be able to do it for you or you can speak to Simon on 01582 515559 or email us via our contact page.

We hope this post goes some way to helping you improving website page speed and provides you with helpful information. For further information regarding your website performance call us on 01582 515559 or visit our website maintenance page.