There has been a lot of research into the importance of using visuals for marketing and branding purposes, and statistics indicate that a social media presence is vital for the success of a brand — for instance, out of all possible channels to inspire viewers to become consumers, social media is the most likely to be successful for your brand.
So there’s no question that branded visuals are important — but how should you create them?
There’s no shortage of methods, including new software and programs every time you turn around. But this article will focus on software you may not have thought of for branded visuals — Powerpoint.
Why Use Powerpoint To Create Branded Visuals?
Powerpoint probably isn’t the first thing that pops into your mind when you plan out your branded posts. It’s much more likely that you use the program for presentations for your business, if you use it at all.
But that’s leaving Powerpoint’s possibilities out of the equation.
Before we get to the walkthrough, let’s take a quick look at some of the features of Powerpoint and why they are useful for creating your own branded visuals.
- Image editing. Resize your images and touch them up using Powerpoint’s built-in editing options.
- Graphic creation. If you’re starting from scratch, Powerpoint has you covered there, too. The tools it includes are fairly basic, but they’re useful for creating graphics and keeping your visuals within one software, rather than needing to hop back and forth to put different elements together. Graphic design options include shapes and lines, icons and clip art, drawing tools, color palettes, Smart Art, and 3D.
- Typography. A fundamental part of using Powerpoint is the ability to add interesting and informative type content; and if you’re using it to create branded graphics with your logo, you’ll want to include typographic content.
- Scaling. Different social media platforms require different sizes for visual content, so the ability to change your canvas size and work to specifications is needed.
- Batching. Using Powerpoint in the same way as you would use it to create a slideshow allows you to create multiple canvases in the same size and layout, keeping your visuals true to size and batching them together.
Powerpoint For Branded Visual Posts: A Step By Step Tutorial
This tutorial can be followed over and over as you create a variety of visual content for social media posts.
- Know your social media size requirements. These requirements will change depending on the platform for which you are creating branded content.
- Create a new project and size the slide (or template) to the necessary size. Remember, these are individual slides, not an overall “presentation” that will be linked together — unless that’s your intent.
- Import or create your content. Import pre-created graphics or photographs, or take the time to create your own from scratch, using Powerpoint’s in-platform design options.
- Make sure to brand the content — use your branded colors, include visuals such as your company logo, and keep the tone and message of the visuals within your company style guide.
- If you want to create a batch and make multiple images for your chosen platform, duplicate the slide. This is an easy way to keep the layout and sizing uniform, as well as keeping like posts together. Duplicate the slide as many times as you wish.
- Adjust and edit the graphic content as you go to create similar-but-different branded visuals.
- Use “Slide Preview” to make sure that the content and layout work together.
- Use “Save As Pictures” and save the content as .jpg or .png files to break them into individual slides. If you want to create a “presentation” and have the slide deck stay together, you can do that as well.
Tips And Tricks For Using Powerpoint Presentations As Branded Visual Posts
One of the most important things to remember when using this software as your graphic design choice is to make sure that your graphics are correctly sized. This is an easy thing to do, but it’s also easy to forget. Social media platforms like Instagram, Facebook, and Pinterest have vastly different visual size requirements in order for images to be optimized and true to life in their display, so don’t get mixed up as you create different images for different platforms.
If you have already created a slide deck presentation for your business, you can also use some of these slides for inspiration for your social media posts — if the slides fit, you might even choose to duplicate some of them for direct use. Slides that include graphics like your logo, or inspirational quotes, for example, are solid choices for branded visual posts.
And finally, don’t forget that there is actually a Powerpoint-centric sharing tool that you can turn to in order to use your slide decks themselves as visual posts. Slideshare is owned by LinkedIn, and it allows you to upload and share your Powerpoint presentations. You can choose to share a link to your Slideshare upload on platforms like Facebook and Instagram, or you can actually embed your presentation via platforms like Twitter and Pinterest.
Sofia Paterson is an enthusiastic freelance content writer and digital marketer who likes to explore new ideas through creative writing. Her specialty include online marketing, engaging content, and graphic design.