Client

Tutor Engliziya (English in Arabic) is an online institute where native and non-native Arabic speakers can learn how to speak and write English fluently and correctly. Classes are suitable for natives of the Gulf Countries – Saudi Arabia, Kuwait, Qatar, Oman, United Arab Emirate (UAE), Bahrain, and Iraq – and natives of other Arab countries including Egypt, Morocco, Palestine, Jordan and others.

The

Chall
enge

London-based Tutor Engliziya commissioned us to bring their message of accessible and high-quality English online learning to life in an online space along with brand identity and print collateral.
Communicating ease of accessibility, with a corporate yet still inviting feel, were paramount in their vision for their brand and online presence.

The

Solu
tion

We designed a clean style based on a bespoke English theme, resulting in a more natural viewing experience for users. Red and grey work well as colour combinations that provide a clean yet inviting feel.
We used red for the sections and call-to-actions where we needed to grab users attention.

We prepared a user journey with wireframes, focusing on Tutor Engliziya’s goal of an easy and efficient process for learning about their services and enrolling for courses. This user journey was intended to display the content effectively so potential customers would feel confident in choosing to seek online education with Tutor Engliziya.