Website Design Case Study – Aesthetic By Sally

Case Study

Project Technologies Used

  • Website design & development
  • Back-end booking admin
  • Custom appointment booking
  • UX
  • CMS
  • Logo design

The Client

Aesthetic Nurse Practitioner Sally Jacobs

The Challenge


Aesthetic By Sally commissioned us to design and develop a new website where visitors to the site can view the service offered and book appointments.
Communicating ease of accessibility, with an inviting feel, were paramount in their vision for their online presence.

The Solution

We designed a clean style based on a bespoke website with a focus on user experience and easy to use back-end booking area. Using pastel colour combinations provide a clean and inviting look and feel.
We used orange for call-to-actions and buttons where we needed to grab users attention and customer testimonials to build trust in the company.

We prepared a user journey with wireframes, focusing on user experience.





"Amazing service. Brilliant site so easy and lots of support. Would highly recommend!!"