Social media marketing can be a tricky metric to show ROI, most of my clients understand they should be active on social media, but at the same time don’t really understand why it matters. Often times, I’m asked the same question, “How do you calculate the ROI?”
Social media provides a tangible connection between audience and business in ways that were previously impossible and offers value beyond sales conversations. The Following podcast and infographic will hopefully, go some way into helping you understand how to calculate the ROI on social media.
The guys over at Buffer have a great podcast well worth listening to The Science of Social Media:
A quick example
Quick Sprout have put together this infographic on measuring social media ROI.
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